WhiteLink Exchange — A Cooperative Banner Network for Aligned Sites

What you get

Reach

Steady

Your link and brand appear on every other member site. Not ad networks — real readers, real sites, real alignment. Traffic that converts because the trust is already there.

Cost

$10/yr

Less than a dollar a month. No CPM math, no billing cycles, no ad-ops hassle. Every dollar goes back into the servers and growing the network.

Fit

Curated

Every member is reviewed and approved by WLEN directly — one standard, no committees, no voting. You won't be displayed next to something you'd disown. The alliance stays on-topic, on-tone, on-brand by design.

How it works

Apply

Fill out the form below. WLEN reviews every application directly and approves on alignment and content quality.

Paste

Drop a one-line embed anywhere on your pages. The embed picks up your host URL automatically — no account, no API key.

Your link rotates through every other member's site. Symmetric traffic, all the time, no bidding wars.

Why it works

Built for niche, not scale.

Ad networks chase volume. WhiteLink is a tight alliance of aligned sites that would never run each other's programmatic ads — but will absolutely share readers.

No middleman, no algorithm.

A small server picks the next ad fairly. No bidding wars, no retargeting, no surveillance. You see the same rotation everyone else sees.

Trust transfers.

A reader clicking your link from an aligned site arrives already disposed to listen. That's worth more than ten thousand anonymous impressions.

Symmetry is enforced.

Members who stop displaying the embed get pulled from the rotation. Everyone contributes, everyone benefits — no free riders.

What members send me

Seven things — the application form below collects them all. Have them ready before you start, and you're live within a day of approval.

Banner graphic

PNG · 728×90px (leaderboard) · <100KB

Standard leaderboard banner that runs under the masthead. Transparent background recommended so it sits cleanly on dark or light themes. Prefer another slot? 300×250 (sidebar) or 320×50 (footer/mobile) — just pick it on the form.

Click URL

Full URL · https://...

The destination when a reader clicks your banner. Most members point it at their homepage, but you can use any URL — a specific article, a product page, a Substack post, an event signup. Change it any time by sending a new URL.

Alt text

50 chars max · plain language

Shows on hover and to screen readers. Plain English, no keyword stuffing. "Daily news and analysis from the European dissident right" beats "dissident news alt-right nationalist real news 2026".

Your site URL

Apex or subdomain · https://...

The host where you'll paste the embed. The system uses this to confirm the embed is actually live on your site. If you host on multiple domains, list the one with the most traffic.

Site name + 1-line description

Name · tagline (≤80 chars)

Used in the members list and any directory pages. Keep the tagline factual — what readers will actually find, not marketing copy. "Independent reporting on European politics since 2019" works better than "#1 source for truth".

Contact handle

Telegram or X · one is enough

For approval, renewal reminders (once a year), and any moderation issues. I won't post to it or add you to a list. Telegram preferred for speed.

Payment — waived until June 20

Free for founding members · then $10/yr

Join before June 20 and your first year is free — no payment needed. After the founding window it's $10/yr (crypto only — BTC or XMR); I'll send the address on approval and ping you once a year to renew. Stop paying and your embed stays up, but your ad leaves the rotation after a 14-day grace period.

Frequently asked

Do I need to be a large site?

No. The rotation is oldest-first — every member's ad is served before any ad repeats — so a small site gets the same reach as a large one. No weighting, no bidding, no size advantage. What matters is that you host the embed and fit the niche.

What size banner / placement?

Most members use a 728×90 leaderboard under the masthead. You can also use a 300×250 sidebar or a 320×50 footer/mobile slot. Pick the placement on the form; the frame sizes to your banner.

Where does the $10 go?

Straight back into the network — the servers that run the rotation and the outreach that grows it. It's run at cost, not as a profit center; no margin is skimmed off. Renewal is annual; stop any time and your ad drops from the rotation.

What if I want to feature a specific product or event?

Send WLEN a new banner or link any time and it's swapped into the rotation — promote a launch, a sale, a new article. One ad per member; change it whenever.

What happens if a member's site goes offline?

The system checks each member's embed daily. If yours stops loading, your impressions get throttled after 7 days and you're pulled from rotation after 14. Bring the embed back and you're reinstated automatically. No email, no action needed.

⚜ Apply to join ⚜

$10 / year. A members' cooperative.

Free & vetted until June 20 — approved founding members get their first year free. Fill this out and WLEN reviews it directly; if you're a fit you'll get the embed snippet (renewal details come after the founding window). Curation is at WLEN's sole discretion; that's what keeps the network aligned.

Prefer to reach out directly? Telegram · X

Put your site in front of readers
who already share your values.