WhiteLink Exchange — A Cooperative Banner Network for Aligned Sites

What you get

Reach

Steady

Your link and brand appear on every other member site. Not ad networks — real readers, real sites, real alignment. Traffic that converts because the trust is already there.

Cost

Free

No dues, no billing, no ad-ops hassle. The rotation runs on infrastructure the co-op already operates — you contribute by keeping the embed live.

Fit

Curated

Every member is reviewed and approved by WLEN directly — one standard, no committees, no voting. You won't be displayed next to something you'd disown. The alliance stays on-topic, on-tone, on-brand by design.

How it works

Apply

Fill out the form below. WLEN reviews every application directly and approves on alignment and content quality.

Paste

Drop a one-line embed anywhere on your pages. The embed picks up your host URL automatically — no account, no API key.

Your link rotates through every other member's site. Symmetric traffic, all the time, no bidding wars.

Why it works

Built for niche, not scale.

Ad networks chase volume. WhiteLink is a tight alliance of aligned sites that would never run each other's programmatic ads — but will absolutely share readers.

No middleman, no algorithm.

A small server picks the next ad fairly. No bidding wars, no retargeting, no surveillance. You see the same rotation everyone else sees.

Trust transfers.

A reader clicking your link from an aligned site arrives already disposed to listen. That's worth more than ten thousand anonymous impressions.

Symmetry is enforced.

Members who stop displaying the embed get pulled from the rotation. Everyone contributes, everyone benefits — no free riders.

What members send me

Seven things — the application form below collects them all. Have them ready before you start, and you're live within a day of approval.

Banner graphic

PNG · 728×90px (leaderboard) · <100KB

Standard 728×90 leaderboard banner that runs under the masthead. Transparent background recommended so it sits cleanly on dark or light themes.

Click URL

Full URL · https://...

The destination when a reader clicks your banner. Most members point it at their homepage, but you can use any URL — a specific article, a product page, a Substack post, an event signup. Change it any time by sending a new URL.

Alt text

50 chars max · plain language

Shows on hover and to screen readers. Plain English, no keyword stuffing. "Daily news and analysis from the European dissident right" beats "dissident news alt-right nationalist real news 2026".

Your site URL

Apex or subdomain · https://...

The host where you'll paste the embed. The system uses this to confirm the embed is actually live on your site. If you host on multiple domains, list the one with the most traffic.

Site name + 1-line description

Name · tagline (≤80 chars)

Used in the members list and any directory pages. Keep the tagline factual — what readers will actually find, not marketing copy. "Independent reporting on European politics since 2019" works better than "#1 source for truth".

Contact handle

Telegram or X · one is enough

For approval notices and any moderation issues. I won't post to it or add you to a list. Telegram preferred for speed.

Membership — free

Free · no payment, ever

WhiteLink Exchange is free to join. Submit a complete application — site details plus your 728×90 banner — and it's approved automatically after an automated content review (banners containing pornography are rejected; every submission is checked). Your ad enters the rotation immediately. Keep the embed live to stay in it.

Frequently asked

Do I need to be a large site?

No. The rotation is oldest-first — every member's ad is served before any ad repeats — so a small site gets the same reach as a large one. No weighting, no bidding, no size advantage. What matters is that you host the embed and fit the niche.

What size banner?

One standard size: a 728×90 leaderboard, designed to sit under your masthead. Keeping every member on the same format is what makes the rotation clean and the network symmetric — one size, served everywhere.

What does it cost?

Nothing — membership is free. The rotation runs on infrastructure the co-op already operates, so there's nothing to bill for. Everyone contributes by keeping the embed live: if your site stops displaying it, the absence rule drops your ad from the rotation after 14 days.

What if I want to feature a specific product or event?

Send WLEN a new banner or link any time and it's swapped into the rotation — promote a launch, a sale, a new article. One ad per member; change it whenever.

What happens if a member's site goes offline?

The system checks each member's embed daily. If yours stops loading, your impressions get throttled after 7 days and you're pulled from rotation after 14. Bring the embed back and you're reinstated automatically. No email, no action needed.

Embed our widget

Put the WhiteLink widget on any page — paste this one line. On a non-member site it shows a clean “Join the Exchange” banner; the moment your domain becomes a member, the same code starts rotating real member banners automatically. No re-paste.

<div data-lxa-id="0"></div>
<script src="https://whitelinkexchange.net/embed.js?v=2" async></script>

⚜ Apply to join ⚜

Free. A members' cooperative.

Free to join — complete applications are approved automatically. Fill this out with your 728×90 banner; every submission goes through an automated content review (no pornography), and if it passes you're in the rotation within a minute with your embed snippet on your account page. Applications without a banner wait for manual review. Misfits get pulled at WLEN's sole discretion; that's what keeps the network aligned.

Prefer to reach out directly? Telegram · X

Put your site in front of readers
who already share your values.